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直播带货如何推进书画市场?

发布人:http://www.hzzhpf.com    发布时间:2021-04-22 15:15:53    

直播带货以一种新的促销方式进入了人们的视野,就像手机、互联网、微信、支付宝等在刚开始进入现实生活时的情形一样,新事物带来的悸动、焦躁、兴奋、顾虑甚至责骂,常常是喜忧参半。也正是在各种不同的回声中,新事物逐渐地茁壮成长起来。书画圈的朋友聊起“直播带货”究竟有什么用?笔者的观点很直接,它有没有用,取决于你会不会用,以及你想怎么用。
The live broadcast of goods has entered the field of vision with a new way of promotion. Just like the mobile phone, Internet, WeChat, Alipay and so on, when they are just beginning to enter real life, the palpitation, anxiety, excitement, anxiety and even scolding of new things are often mixed. It is also in a variety of different echoes that new things gradually grow up. What's the use of "live delivery" by friends in the circle of painting and calligraphy? The author's point of view is very direct. Whether it works depends on whether you can use it and how you want to use it.
书画市场开启直播带货只是时间早晚的问题,而不是行或不行的问题。书画市场的经营方式,跟其他的商品经营方式没有差别。任何适用于其他的商品经营方式,都可以适用于书画市场。
It's only a matter of time before the calligraphy and painting market starts to bring live goods, not whether it will work or not. There is no difference between the management of painting and calligraphy market and that of other commodities. Any other way of commodity management can be applied to the painting and calligraphy market.
在这个意义上,直播带货跟书画市场之间的关系,具有天然的亲和力。运用直播的方式,可以为其他的商品带货,也可以为书画作品做推销。书画家为了创作而付出的艰辛劳动,也理应通过作品销售而获得相应的劳动报酬。作为新兴的商品促销方式,直播带货的优势就是为买家和卖家之间开通了更为便利的沟通渠道。
In this sense, the relationship between live broadcasting with goods and the painting and calligraphy market has a natural affinity. The use of live mode, can bring goods for other goods, but also for painting and calligraphy works to do marketing. The hard work of calligraphers and painters in order to create should also be paid through the sale of works. As a new way of commodity promotion, the advantage of live broadcasting with goods is to open a more convenient communication channel between buyers and sellers.
让直播带货成为新的书画促销方式,对于书画创作而言也是积极有益的。埋头书画、藏之名山的旧观念,早就不合适于现在的生活了。
Let live with goods become a new way of painting and calligraphy promotion, for painting and calligraphy creation is also positive and beneficial. The old ideas of painting and calligraphy and famous mountains in Tibet are not suitable for today's life.
书画家沉迷于艺术的锤炼和创新,不断提升创作水平,不仅是一种自我修养,也理应通过这种精神产品让书画走进千家万户,旧时谢堂前燕,飞入寻常百姓家。直播带货不仅是促销的平台,也是广而告之的平台。让更多的艺术爱好者通过这个平台,买到各自喜爱的书画作品,同时也会鼓励和推动书画家更好地开展创作。
It is not only a kind of self-cultivation for calligraphers and painters to indulge in the tempering and innovation of art and constantly improve their creative level, but also to let calligraphers and painters enter thousands of families through this spiritual product. In the old days, Wang Xietang's front swallow flew into ordinary people's homes. Live with goods is not only a platform for promotion, but also a platform for advertising. Let more art lovers through this platform, buy their favorite painting and calligraphy works, at the same time will also encourage and promote calligraphers and painters to create better.