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为什么书画批发市场卖不出高品质书画?

发布人:http://www.hzzhpf.com    发布时间:2021-05-21 16:53:41    

大多的书画批发街、批发村、批发城同质化程度太高,看起来琳琅满目,看多了顾客心理上会产生低档市场的感觉,一些穿着拖鞋、邋里邋遢的都在那里画画,会不会照着描就是,即便里面有精品,不懂的顾客很难相信。
Most of the calligraphy and painting wholesale streets, wholesale villages and wholesale cities are too homogeneous. They seem to be full of variety. If you see too many customers, you will feel like a low-end market psychologically. Some people who wear slippers and slovenly are painting there. It's hard to believe that even if there are fine products in them.
大部分去的都是为了办公室、家居做装修装饰的,是不是名人什么不重要。
Most of them are for office and home decoration. It doesn't matter whether they are celebrities or not.
但实质的情况是,机会还是大大存在的,就看你如何管理和投入了。
But the real situation is that opportunities still exist, depending on how you manage and invest.
字画批发
一整体上各个店的店面形象、员工形象要控制一下,像饭店一样作必要的礼仪培训,现在大部分临时雇的员工,必要的学习和培训还不到位。
On the whole, the store image and staff image of each store should be controlled, and the necessary etiquette training should be carried out just like hotels. Now most of the temporary employees do not have the necessary learning and training.
二要借鉴社会化营销的方式精耕细作,为什么那些古镇都值得看?每家都有特色、不同的文化。
Second, we need to learn from the way of social marketing, intensive cultivation, why those ancient towns are worth seeing? Each family has its own characteristics and different culture.
所以在内涵上好好下功夫是必要的,店的起源、每幅作品的故事、画得知识,不管以何种形式好好的写下来展示出来作为作品的辅助,这样人家进来先有个大概了解,建立初步认识,哪怕不懂的也能对书画有个基本印象。
Therefore, it is necessary to work hard on the connotation. The origin of the shop, the story of each work, and the knowledge of painting should be well written and displayed in whatever form as a supplement to the work. In this way, people can first have a general understanding, establish a preliminary understanding, and even those who do not understand can have a basic impression of calligraphy and painting.
三招聘高素质的人才,投入和产出是成正比的,为了成本可以招聘有礼仪经验的服务性质的人员,对以加以培训,知道书画的分类、优点、特色、故事,就像茶庄一样,保证你的潜在客户不会因为他们的原因放弃购买的意愿。
Third, to recruit high-quality talents, the input and output are directly proportional. In order to reduce the cost, we can recruit service personnel with etiquette experience and train them to know the classification, advantages, characteristics and stories of calligraphy and painting. Just like a tea house, we can ensure that your potential customers will not give up the purchase intention for their reasons.